Marketing Services Tender Opportunity

Groundwork Cheshire, Lancashire & Merseyside, on behalf of the Wilmslow Business Improvement District (BID), invites proposals from marketing agencies or a consortium of agencies to deliver comprehensive marketing and communications services for the BID. The primary goal is to highlight Wilmslow’s rich history, vibrant green spaces, leisure activities, and diverse retail and hospitality offerings.

About this Tender

Since 2022, Wilmslow BID has actively collaborated with the local business community in Wilmslow town centre. The BID has developed a strong portfolio of marketing assets, notably under the Wilmslow’s Way Better brand. This brand drives impactful promotional campaigns across various channels, including websites, social media, print, digital advertising, newsletters, and events.

Wilmslow’s Way Better

Wilmslow’s Way Better is the flagship brand of the Wilmslow Business Improvement District (BID), launched to elevate the town centre’s appeal and economic vitality. It is instrumental in achieving the BIDs goal of driving footfall and consumer spend by creating a vibrant, attractive, and engaging environment for both residents and visitors. Through a carefully curated programme of events, strategic marketing, and PR, Wilmslow’s Way Better showcases the town’s unique charm and offerings, positioning it as a premier destination in the region.

The brand plays a critical role in supporting local businesses by enhancing their visibility and connecting them with the wider community. It leverages various marketing channels to promote Wilmslow as a dynamic and welcoming town, encouraging more people to explore, shop, dine, and enjoy all that it has to offer. By fostering a strong sense of community and driving sustained economic growth, Wilmslow’s Way Better is not just a brand—it’s a movement that is transforming the town into a thriving hub of activity.

This brand encapsulates the essence of Wilmslow’s ambition to be way better—not just for businesses, but for everyone who lives, works, and visits the town. The successful execution of its marketing and PR is therefore vital. Since its inception, Wilmslow’s Way Better has received essential support from Wilmslow Town Council, with continued backing. In early 2024, the brand underwent a significant evolution, funded by the UK Shared Prosperity Fund through Cheshire East Council. This transformation underpins our commitment to growth, ensuring that Wilmslow remains a thriving and prosperous community.